[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-brand-for-small-teams-en":3,"blog-related-brand-for-small-teams-en":29,"blog-adjacent-brand-for-small-teams-en":61},{"id":4,"slug":5,"title":6,"excerpt":7,"content":8,"cover":9,"tone":10,"author":11,"publishedAt":12,"updatedAt":12,"readingMinutes":13,"featured":14,"tags":15,"category":19,"seoSettings":28},19,"brand-for-small-teams","Where a Small Company's Brand Comes From","Without an ad budget, a brand is built by every delivery, every email and every problem taken seriously.","\u003Cp>We once debated a full visual identity: logo, business cards, brochures. What actually made clients remember us was whether somebody answered the phone during launch week.\u003C\u002Fp>\n\u003Ch2>Brand is managed expectation\u003C\u002Fh2>\n\u003Cp>A small company is remembered for what it reliably does. Deliver on Friday when you said Friday, respond within two hours when you promised two hours. That beats any slogan.\u003C\u002Fp>\n\u003Cp>Conversely, one unexplained delay erases ten on-time deliveries.\u003C\u002Fp>\n\u003Ch2>Three cheap and effective habits\u003C\u002Fh2>\n\u003Cp>Write a handover note at the end of every project: what was built, how to use it, what to do next, even when nobody asked.\u003C\u002Fp>\n\u003Cp>Keep public material solid. A website, case studies and technical writing let people judge you before they call.\u003C\u002Fp>\n\u003Cp>Events do not need to be grand, but clients and peers should be able to see what you are working on.\u003C\u002Fp>\n\u003Cp>A brand is not packaging, it is a record. Describing your work clearly is the best marketing there is.\u003C\u002Fp>","","blue","佳益方圆团队","2026-06-21T10:57:00+08:00",1,false,[16,17,18],"Startup","Brand","Reputation",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":10,"kind":26,"sortOrder":27,"count":21},6,0,"founder-notes","Founder Notes","Reflections from the founding team on business, management and product, documenting the growth of a software company.","pen-tool","article",10,{},[30,39,50],{"id":27,"slug":31,"title":32,"excerpt":33,"content":9,"cover":9,"tone":10,"author":11,"publishedAt":34,"updatedAt":34,"readingMinutes":13,"featured":14,"tags":35,"category":38},"quote-by-scope-not-hours","Why We Quote by Scope, Not by Man-Days","Man-day pricing looks fair, but it pushes every uncertainty onto the client. We would rather agree on scope and assumptions first, then talk about money.","2026-10-07T09:00:00+08:00",[16,36,37],"Pricing","Partnership",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":10,"kind":26,"sortOrder":27,"count":21},{"id":40,"slug":41,"title":42,"excerpt":43,"content":9,"cover":9,"tone":44,"author":11,"publishedAt":45,"updatedAt":45,"readingMinutes":13,"featured":14,"tags":46,"category":49},11,"three-lessons-from-first-client","Three Lessons From Our First Client","Our first project in 2019 was worth thirty thousand yuan and taught us more about contracts, acceptance and honesty than any course.","cyan","2026-09-25T10:13:00+08:00",[16,47,48],"Client","Contract",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":10,"kind":26,"sortOrder":27,"count":21},{"id":51,"slug":52,"title":53,"excerpt":54,"content":9,"cover":9,"tone":55,"author":11,"publishedAt":56,"updatedAt":56,"readingMinutes":13,"featured":14,"tags":57,"category":60},12,"choosing-clients-not-deals","Choosing Clients Matters More Than Choosing Projects","The same contract can grow a team or drain it. We now screen clients with three questions.","indigo","2026-09-13T11:26:00+08:00",[16,58,59],"Clients","Judgement",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":10,"kind":26,"sortOrder":27,"count":21},{"previous":62,"next":79},{"id":63,"slug":64,"title":65,"excerpt":66,"content":9,"cover":9,"tone":67,"author":11,"publishedAt":68,"updatedAt":68,"readingMinutes":13,"featured":14,"tags":69,"category":73},117,"supply-chain-gap","Digital Fault Lines in Supply Chains","Every company has its own systems; connecting them is where the gaps appear.","teal","2026-06-23T10:57:00+08:00",[70,71,72],"Industry Watch","Supply Chain","Digitalisation",{"id":74,"parentId":21,"slug":75,"name":70,"description":76,"icon":77,"cover":9,"tone":10,"kind":26,"sortOrder":78,"count":21},5,"industry-watch","In-depth analysis of internet, software and digital industry trends with our own point of view.","globe",20,{"id":80,"slug":81,"title":82,"excerpt":83,"content":9,"cover":9,"tone":44,"author":11,"publishedAt":84,"updatedAt":84,"readingMinutes":13,"featured":14,"tags":85,"category":89},40,"testing-on-a-budget","What to Test When the Budget Is Tight","Without a dedicated QA team you still need a strategy. Spend the limited effort where failures cost the most.","2026-06-19T11:10:00+08:00",[86,87,88],"Testing","Quality","Engineering",{"id":13,"parentId":21,"slug":90,"name":88,"description":91,"icon":92,"cover":9,"tone":10,"kind":26,"sortOrder":93,"count":21},"engineering","Hands-on engineering practices in architecture, performance optimization, AI integration and cross-platform delivery from our R and D team.","cpu",60]