[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-cross-border-site-retro-en":3,"blog-adjacent-cross-border-site-retro-en":30,"blog-related-cross-border-site-retro-en":66},{"id":4,"slug":5,"title":6,"excerpt":7,"content":8,"cover":9,"tone":10,"author":11,"publishedAt":12,"updatedAt":12,"readingMinutes":13,"featured":14,"tags":15,"category":19,"seoSettings":29},72,"cross-border-site-retro","Retrospective: Traffic Arrived, Enquiries Did Not","Ads ran normally after launch but enquiries stayed low. The review found trust and form friction were the blockers.","\u003Cp>The client sells overseas. Three months after launch the site had steady ad traffic but far fewer enquiries than expected. We reviewed the funnel with data, and the issue was not visual polish but the conversion path.\u003C\u002Fp>\n\u003Ch2>Three conversion barriers\u003C\u002Fh2>\n\u003Cp>Weak trust signals: no factory photos, no certifications and no customer quotes, so overseas buyers hesitated.\u003C\u002Fp>\n\u003Cp>A form with eleven fields including budget, procurement cycle and company size. Users dropped out at step three.\u003C\u002Fp>\n\u003Cp>Poor mobile experience: over sixty percent of traffic came from phones, but images loaded slowly and filters were unusable on small screens.\u003C\u002Fp>\n\u003Ch2>Results after the changes\u003C\u002Fh2>\n\u003Cp>The form dropped from eleven fields to four, and enquiries more than doubled within six weeks.\u003C\u002Fp>\n\u003Cp>Factory video, certificates and shipping notes were added, and time on page lengthened noticeably.\u003C\u002Fp>\n\u003Cp>Mobile images loaded on demand, cutting first-screen time by more than a second.\u003C\u002Fp>\n\u003Cp>Overseas sites compete on trust and willingness to leave contact details, not on visuals. Get those right and traffic becomes valuable.\u003C\u002Fp>","","teal","佳益方圆团队","2026-09-19T11:26:00+08:00",1,false,[16,17,18],"Retrospective","Cross-border","Conversion",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21},3,0,"project-retrospective","Project Retrospectives","Real project records from zero to one, covering problems, solutions, lessons learned and final outcomes.","clipboard-check","blue","article",40,{},{"previous":31,"next":48},{"id":32,"slug":33,"title":34,"excerpt":35,"content":9,"cover":9,"tone":10,"author":11,"publishedAt":36,"updatedAt":36,"readingMinutes":13,"featured":14,"tags":37,"category":41},52,"user-interview-questions","Three Questions Worth Asking in User Interviews","Asking what people want yields imagination; asking what they did last time yields facts.","2026-09-21T11:26:00+08:00",[38,39,40],"Research","Interviews","Product",{"id":42,"parentId":21,"slug":43,"name":44,"description":45,"icon":46,"cover":9,"tone":26,"kind":27,"sortOrder":47,"count":21},2,"product-thinking","Product Thinking","Requirement analysis, user experience and product design methods, plus the thinking from business problems to product solutions.","lightbulb",50,{"id":49,"slug":50,"title":51,"excerpt":52,"content":9,"cover":9,"tone":53,"author":11,"publishedAt":54,"updatedAt":55,"readingMinutes":13,"featured":14,"tags":56,"category":59},4,"cross-border-first-90-days","The First 90 Days of Going Global: Storefront, Payments and Fulfillment","Having an English website is only the beginning. What really decides the first 90 days is payments, compliance and delivery experience beyond the storefront.","cyan","2026-09-18T10:30:00+08:00","2026-10-18T15:58:14.692+08:00",[57,58],"Going Global","Cross-Border Commerce",{"id":60,"parentId":21,"slug":61,"name":62,"description":63,"icon":64,"cover":9,"tone":26,"kind":27,"sortOrder":65,"count":21},5,"industry-watch","Industry Watch","In-depth analysis of internet, software and digital industry trends with our own point of view.","globe",20,[67,78,88],{"id":68,"slug":69,"title":70,"excerpt":71,"content":9,"cover":9,"tone":72,"author":11,"publishedAt":73,"updatedAt":73,"readingMinutes":13,"featured":14,"tags":74,"category":77},70,"gov-project-acceptance","Retrospective: Why Acceptance Took Half a Year","The system was live for months while acceptance stalled. The causes were documents, process and communication, not software.","indigo","2026-10-13T09:00:00+08:00",[16,75,76],"Government","Acceptance",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21},{"id":79,"slug":80,"title":81,"excerpt":82,"content":9,"cover":9,"tone":53,"author":11,"publishedAt":83,"updatedAt":83,"readingMinutes":13,"featured":14,"tags":84,"category":87},71,"mes-integration-retro","Retrospective: Integrating ERP With MES","The hard part of integration is not the interface, but getting two departments to agree on what a field means.","2026-10-01T10:13:00+08:00",[16,85,86],"Manufacturing","Integration",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21},{"id":89,"slug":90,"title":91,"excerpt":92,"content":9,"cover":9,"tone":26,"author":11,"publishedAt":93,"updatedAt":93,"readingMinutes":13,"featured":14,"tags":94,"category":97},73,"miniapp-launch-retro","Retrospective: Launch Day Is Not the Finish Line","Users arrived on launch day and so did the problems. We now include post-launch operations in scope.","2026-09-07T12:39:00+08:00",[16,95,96],"Mini Program","Operations",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21}]