[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-export-independent-site-or-marketplace-en":3,"blog-related-export-independent-site-or-marketplace-en":29,"blog-adjacent-export-independent-site-or-marketplace-en":62},{"id":4,"slug":5,"title":6,"excerpt":7,"content":8,"cover":9,"tone":10,"author":11,"publishedAt":12,"updatedAt":12,"readingMinutes":13,"featured":14,"tags":15,"category":19,"seoSettings":28},110,"export-independent-site-or-marketplace","Exporters: Independent Site or Marketplace?","Independent sites and marketplaces are not either-or, though many firms treat them that way.","\u003Cp>Several exporters we met recently are agonising over this choice. Marketplaces bring traffic but rule your fate; independent sites are autonomous but hard to grow. The answer depends on product and stage, not on which is more modern.\u003C\u002Fp>\n\u003Ch2>The marketplace reality\u003C\u002Fh2>\n\u003Cp>Marketplaces deliver enquiries immediately, but competition is homogeneous and price wars are hard to avoid.\u003C\u002Fp>\n\u003Cp>Rule changes can decide survival: one firm lost half its orders after a single policy shift.\u003C\u002Fp>\n\u003Cp>Customer data belongs to the platform, leaving little room for second-round marketing.\u003C\u002Fp>\n\u003Ch2>The independent-site reality\u003C\u002Fh2>\n\u003Cp>An independent site needs sustained content and promotion budgets, usually showing results over six months.\u003C\u002Fp>\n\u003Cp>It suits firms with differentiated products willing to build a brand. Pure commodity factories rarely make it work.\u003C\u002Fp>\n\u003Cp>The site is not the point; the content pipeline and follow-up process are.\u003C\u002Fp>\n\u003Ch2>A more realistic path\u003C\u002Fh2>\n\u003Cp>Most firms should run both: marketplace for cash flow, site for brand and long-tail customers.\u003C\u002Fp>\n\u003Cp>Share content and customer data across the two rather than building separate stacks.\u003C\u002Fp>\n\u003Cp>Weight the budget towards the marketplace early and rebalance as the site starts working.\u003C\u002Fp>\n\u003Cp>Channel choice has no universal answer, only one that matches product and stage. Treat it as a strategy question rather than chasing fashion.\u003C\u002Fp>","","cyan","佳益方圆团队","2026-09-15T11:26:00+08:00",1,false,[16,17,18],"Industry Watch","Export","Independent Site",{"id":20,"parentId":21,"slug":22,"name":16,"description":23,"icon":24,"cover":9,"tone":25,"kind":26,"sortOrder":27,"count":21},5,0,"industry-watch","In-depth analysis of internet, software and digital industry trends with our own point of view.","globe","blue","article",20,{},[30,41,51],{"id":31,"slug":32,"title":33,"excerpt":34,"content":9,"cover":9,"tone":35,"author":11,"publishedAt":36,"updatedAt":36,"readingMinutes":13,"featured":14,"tags":37,"category":40},108,"gansu-manufacturing-digitalization","Three Observations on Manufacturing Digitalisation in Gansu","After visiting a dozen local manufacturers, digitalisation is less about buying software than filling foundations.","slate","2026-10-09T09:00:00+08:00",[16,38,39],"Manufacturing","Digitalisation",{"id":20,"parentId":21,"slug":22,"name":16,"description":23,"icon":24,"cover":9,"tone":25,"kind":26,"sortOrder":27,"count":21},{"id":42,"slug":43,"title":44,"excerpt":45,"content":9,"cover":9,"tone":25,"author":11,"publishedAt":46,"updatedAt":46,"readingMinutes":13,"featured":14,"tags":47,"category":50},109,"local-software-budget","Two New Trends in Local Software Budgets","Totals are flat, but the way money is spent has changed: fewer big one-off projects, more sustained investment.","2026-09-27T10:13:00+08:00",[16,48,49],"Budget","IT Strategy",{"id":20,"parentId":21,"slug":22,"name":16,"description":23,"icon":24,"cover":9,"tone":25,"kind":26,"sortOrder":27,"count":21},{"id":52,"slug":53,"title":54,"excerpt":55,"content":9,"cover":9,"tone":10,"author":11,"publishedAt":56,"updatedAt":57,"readingMinutes":13,"featured":14,"tags":58,"category":61},4,"cross-border-first-90-days","The First 90 Days of Going Global: Storefront, Payments and Fulfillment","Having an English website is only the beginning. What really decides the first 90 days is payments, compliance and delivery experience beyond the storefront.","2026-09-18T10:30:00+08:00","2026-10-18T15:58:14.692+08:00",[59,60],"Going Global","Cross-Border Commerce",{"id":20,"parentId":21,"slug":22,"name":16,"description":23,"icon":24,"cover":9,"tone":25,"kind":26,"sortOrder":27,"count":21},{"previous":63,"next":80},{"id":64,"slug":65,"title":66,"excerpt":67,"content":9,"cover":9,"tone":68,"author":11,"publishedAt":69,"updatedAt":69,"readingMinutes":13,"featured":14,"tags":70,"category":74},91,"docs-start-with-templates","Documents Start With Templates","People avoid writing docs mostly because they do not know where to start. A template solves most of it.","teal","2026-09-17T11:26:00+08:00",[71,72,73],"Team Culture","Documentation","Knowledge Management",{"id":52,"parentId":21,"slug":75,"name":76,"description":77,"icon":78,"cover":9,"tone":25,"kind":26,"sortOrder":79,"count":21},"team-culture","Team and Culture","Company events, tech sharing, team building and hiring culture that show the daily life of the Jiayifangyuan team.","users",30,{"id":81,"slug":82,"title":83,"excerpt":84,"content":9,"cover":9,"tone":85,"author":11,"publishedAt":86,"updatedAt":86,"readingMinutes":13,"featured":14,"tags":87,"category":91},12,"choosing-clients-not-deals","Choosing Clients Matters More Than Choosing Projects","The same contract can grow a team or drain it. We now screen clients with three questions.","indigo","2026-09-13T11:26:00+08:00",[88,89,90],"Startup","Clients","Judgement",{"id":92,"parentId":21,"slug":93,"name":94,"description":95,"icon":96,"cover":9,"tone":25,"kind":26,"sortOrder":97,"count":21},6,"founder-notes","Founder Notes","Reflections from the founding team on business, management and product, documenting the growth of a software company.","pen-tool",10]