[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-multilingual-site-retro-en":3,"blog-adjacent-multilingual-site-retro-en":30,"blog-related-multilingual-site-retro-en":67},{"id":4,"slug":5,"title":6,"excerpt":7,"content":8,"cover":9,"tone":10,"author":11,"publishedAt":12,"updatedAt":12,"readingMinutes":13,"featured":14,"tags":15,"category":19,"seoSettings":29},87,"multilingual-site-retro","Retrospective: Translation Is Not Copy-Paste","After the English site launched, overseas visitors said they did not understand it. The problem was the content, not the language.","\u003Cp>The client is an exporter hoping to reach overseas buyers with an English site. We translated the Chinese content completely. Three months later traffic had grown but enquiries were scarce.\u003C\u002Fp>\n\u003Ch2>Three content problems\u003C\u002Fh2>\n\u003Cp>Case studies followed Chinese conventions, emphasising relationship length, while overseas buyers want specifications, certifications and lead times.\u003C\u002Fp>\n\u003Cp>Technical parameters were missing: the translation kept marketing language and dropped the numbers buyers need.\u003C\u002Fp>\n\u003Cp>Contact routes did not match habit: overseas buyers expect email and forms, but the page only offered domestic messaging apps.\u003C\u002Fp>\n\u003Ch2>How we adjusted\u003C\u002Fh2>\n\u003Cp>English content is written separately rather than translated, focused on specifications, certification, logistics and after-sales.\u003C\u002Fp>\n\u003Cp>Downloadable catalogues and specification sheets were added so buyers can circulate them internally.\u003C\u002Fp>\n\u003Cp>Email subscription and forms were added with a stated response time.\u003C\u002Fp>\n\u003Cp>A multilingual site is not language conversion; it is telling the same product story the way the target market reads it.\u003C\u002Fp>","","indigo","佳益方圆团队","2026-03-23T10:41:00+08:00",1,false,[16,17,18],"Retrospective","Multilingual","Export",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21},3,0,"project-retrospective","Project Retrospectives","Real project records from zero to one, covering problems, solutions, lessons learned and final outcomes.","clipboard-check","blue","article",40,{},{"previous":31,"next":49},{"id":32,"slug":33,"title":34,"excerpt":35,"content":9,"cover":9,"tone":36,"author":11,"publishedAt":37,"updatedAt":37,"readingMinutes":13,"featured":14,"tags":38,"category":42},67,"pm-in-project-business","What a Product Manager Does in a Project Business","Without an owned product line, the value is not in drawing prototypes but in thinking the client's problem through.","cyan","2026-03-25T10:41:00+08:00",[39,40,41],"Product Management","Projects","Roles",{"id":43,"parentId":21,"slug":44,"name":45,"description":46,"icon":47,"cover":9,"tone":26,"kind":27,"sortOrder":48,"count":21},2,"product-thinking","Product Thinking","Requirement analysis, user experience and product design methods, plus the thinking from business problems to product solutions.","lightbulb",50,{"id":50,"slug":51,"title":52,"excerpt":53,"content":9,"cover":9,"tone":54,"author":11,"publishedAt":55,"updatedAt":55,"readingMinutes":13,"featured":14,"tags":56,"category":60},106,"useful-annual-review","An Annual Review Worth Writing","An annual review should not be a log. It should answer one question: where did you get stronger?","teal","2026-03-21T10:41:00+08:00",[57,58,59],"Team Culture","Annual Review","Growth",{"id":61,"parentId":21,"slug":62,"name":63,"description":64,"icon":65,"cover":9,"tone":26,"kind":27,"sortOrder":66,"count":21},4,"team-culture","Team and Culture","Company events, tech sharing, team building and hiring culture that show the daily life of the Jiayifangyuan team.","users",30,[68,78,88],{"id":69,"slug":70,"title":71,"excerpt":72,"content":9,"cover":9,"tone":10,"author":11,"publishedAt":73,"updatedAt":73,"readingMinutes":13,"featured":14,"tags":74,"category":77},70,"gov-project-acceptance","Retrospective: Why Acceptance Took Half a Year","The system was live for months while acceptance stalled. The causes were documents, process and communication, not software.","2026-10-13T09:00:00+08:00",[16,75,76],"Government","Acceptance",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21},{"id":79,"slug":80,"title":81,"excerpt":82,"content":9,"cover":9,"tone":36,"author":11,"publishedAt":83,"updatedAt":83,"readingMinutes":13,"featured":14,"tags":84,"category":87},71,"mes-integration-retro","Retrospective: Integrating ERP With MES","The hard part of integration is not the interface, but getting two departments to agree on what a field means.","2026-10-01T10:13:00+08:00",[16,85,86],"Manufacturing","Integration",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21},{"id":89,"slug":90,"title":91,"excerpt":92,"content":9,"cover":9,"tone":54,"author":11,"publishedAt":93,"updatedAt":93,"readingMinutes":13,"featured":14,"tags":94,"category":97},72,"cross-border-site-retro","Retrospective: Traffic Arrived, Enquiries Did Not","Ads ran normally after launch but enquiries stayed low. The review found trust and form friction were the blockers.","2026-09-19T11:26:00+08:00",[16,95,96],"Cross-border","Conversion",{"id":20,"parentId":21,"slug":22,"name":23,"description":24,"icon":25,"cover":9,"tone":26,"kind":27,"sortOrder":28,"count":21}]