June 21, 2026 · Founder Notes
Where a Small Company's Brand Comes From
Without an ad budget, a brand is built by every delivery, every email and every problem taken seriously.
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An enterprise blog · Lanzhou · since 2019
The Jiayifangyuan Journal
What we learn, written down in public
Founder Notes
20 postsJune 9, 2026 · Founder Notes
After We Learned to Say No
Declining the wrong work looks like a loss now and returns time to what matters later.
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May 28, 2026 · Founder Notes
Seven Years: What Actually Changed
From three people to twenty, from taking any work to knowing what we are good at. Slower than expected, and more solid.
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May 16, 2026 · Founder Notes
Why We Stay in Lanzhou
Running a software company in a smaller city means fewer clients, harder hiring and a lag in information, but it has its own advantages.
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May 4, 2026 · Founder Notes
How a Small Team Learns New Technology
No training budget, no study time. Learning has to be folded into real projects.
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April 22, 2026 · Founder Notes
Managing Founder Anxiety
Anxiety does not disappear, but it can be scheduled. Turning it into concrete questions makes it workable.
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April 10, 2026 · Founder Notes
The Compound Interest of Reputation
A satisfied client brings the next one, provided they can explain clearly what you solved.
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March 29, 2026 · Founder Notes
Five Pieces of Advice for Teams Just Starting Out
If we started again, these are the five things we would want to know on day one.
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March 17, 2026 · Founder Notes
Notes From Moving Offices
Moving from an apartment to an office building changes more than furniture; it changes how the team works.
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— The editors at JiayifangyuanEST. 2019 · JYFY